Alina East

When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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HubSpot IPO: Billions, Regrets, & Lessons Learned HubSpot's journey from IPO to a multi-billion dollar company. Hear firsthand accounts of early challenges, industry growth, and reflections on key decisions. Learn about the impact of M&A and the realities of being a public company CEO. #HubSpotStory #Entrepreneurship #HubSpot #IPO #Entrepreneurship #BusinessGrowth #MergersAndAcquisitions #PublicCompany #CEO #TechIndustry #StartupStory #BusinessPodcast

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Scaling fast is exhilarating—until your systems start falling behind. What’s your next move? For Ramp, one of the fastest-growing SaaS companies, hypergrowth brought exciting opportunities—but also natural challenges: Deal cycles slowed. Data became harder to track. Teams needed tighter alignment. As their GTM team expanded, small inefficiencies became more noticeable. Nathan Follen, Head of GTM Systems at Ramp, puts it clearly: “Momentum is like a sales manager that stays up 24/7 and listens to every call, notifying the right folks when they should be paying attention to a deal. Using Momentum has cut the time in half for sellers to progress their deals in Salesforce.” Momentum.io became a natural extension of Ramp’s workflows, automating deal progression and enriching Salesforce without disrupting the team’s focus. The impact: 50% faster deal progression CRM updates handled automatically Sellers freed up to focus on closing deals When growth moves faster than your tools, how do you stay aligned? Read the full story on how Ramp scaled smarter: https://lnkd.in/gdaQCgbx

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at sales@intentamplify.com to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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Is your HubSpot portal ready to drive results in 2025? A cluttered CRM, outdated workflows, or missed opportunities could slow you down. Start the new year strong with a free HubSpot Audit. We'll help you uncover areas for improvement and maximize your platform's potential. Get your audit here: https://hubs.ly/Q02Zlns20 #HubSpot #CRM #HubSpotAudit #MarketingTools

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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💸 Is your wallet feeling light? It’s time to rethink your current martech budget to maximize your ROI–without sacrificing the quality of your DXP or CMS. ⚡️Find out what truly drives ROI in marketing technology and learn seven ways to cut costs in your digital experience solution with our new ebook. Discover proven methods to reduce expenses while boosting efficiency. 🤑 Download our free ebook and start reducing costs today 👉link.kentico.net/3KF84Di #DXP #Kentico #MarketingROI #MartechBudget #DigitalExperience #CostSavings

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73% of marketers saw an increase in average deal size by focusing on the quality of leads over quantity. (SiriusDecisions 2019 Account-Based Marketing Guide) AI can enhance every stage of your ABM strategy—from personalization and engagement to analyzing results. For small B2B companies, integrating AI is the best way forward to drive quality and maximize ROI. Discover more: www.aibiliti.co #b2b #ai #marketing #personalisation #marketing #engagement #leadgen #abm #prospecting

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You’ve got the strategy. Now, how do you close the gap between plans and results? 🤔 The Revenue Acceleration Framework gives you the actionable blueprint to do just that. No fluff. Just real strategies that bridge the gap and drive revenue. It’s time to break the cycle and see real results. 💪 Grab your copy now–link in the comments–and start building predictable results! #revenuegrowth #revenueacceleration #TheRevenueAccelerationFramework #businesssuccess

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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Are your lead forms converting? If not, A/B test the form length and CTAs. Shorter forms often perform better, but high-value offers like case studies or exclusive access can justify longer ones. Pro tip: Use tracking platforms to identify where prospects drop off and refine their journey for better results. Let your website and social messaging work hand-in-hand to nurture those leads. #LeadGeneration #DigitalMarketing #ConversionOptimization

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Did you know high-growth advertisers focused on lead generation are using significantly more AI than low-growth companies?* Learn how to turn prospects into profit with Google AI at Think Lead Gen on Air TOMORROW 12:30pm ET! 🚀 Validate your holistic Lead Gen strategy with leaders like Richard Chandler from K12. Register NOW ➡️ https://goo.gle/47W0oY1 #ThinkLeadGen2024 *Google/Advertiser Perceptions, Balancing Lead Value & Volume Study, US, n=1150 (high growth n = 492; low growth n = 658), Marketers spending $75k or more annually on lead gen advertising, Fielded August 2024.

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